Mark Your Calendar

Mark all calendars with Wednesday, March 6, 2024 and start a project plan schedule accordingly.

❏ Select a staff member or volunteer as the point person, who has strong leadership and organizational skills, and can commit to the entire campaign timeline and process.

❏ Establish success metrics. For example, treat the Education-Gives event as a capacity building exercise; use it to highlight a program, or to cultivate new donors. Develop and build a communication plan around clear goals.

❏ If you are not currently using social media as a marketing tool, start now. Social media enables you to reach and engage with people across channels and starts the peer-to-peer word of mouth campaign. In addition, Facebook is one of the top traffic sources to online fundraising events. We have provided a guide to Twitter and Facebook to help you get started in the nonprofit toolkit.