Laying a strong foundation for your future alumni engagement initiatives begins with a Sign-Up Campaign. This campaign encourages your alumni to enter their information into your alumni directory and begin exploring what it means to be part of the overall alumni community.
There are two paths to take when planning your sign-up campaign, the Annual Strategy and the Peak Campaign, both will be discussed in this course.
Course Content
Brainstorm
Annual Strategy
Peak Campaign
Wrap-Up
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